About Us

Founded in 1987

Rosetone was first founded by Rosemary and Tony Goodley in 1987 (this is where the name Rosetone originates from). Rosemary worked at the Lister Hospital and Tony worked in the French Polishing trade before they both decided they wanted to start their own business. Rosemary and Tony started out in a factory and office in Stevenage with 100 chairs and one van, working with their son. They kept track of jobs on a notepad and Rosemary wrote out invoices by hand, offering a Respraying and Refurbishing furniture service and hiring chairs to the marquee trade.

It was here in the early 1990’s that Tony created the secret ‘Kentucky’ formula - a unique mix that we at Rosetone still use for spraying our gold and silver chairs to this very day.

Their whole-hearted, loveable and memorable personalities, along with their excellent business skills saw the business grow rapidly, moving to a bigger unit in Letchworth and taking on more and more staff including their grandson, Warren Goodley. Warren left Rosetone in 2012. and moved to Australia for two years, before moving to London to manage some big restaurants in the big city. Working closely with Jamie Oliver himself. With a ton of experience and management expertise under his belt we are so excited to welcome Warren back to the team as our operations manager!

rosetones warehouse

In early 2007, Rosemary and Tony’s daughter Michelle Wells joined the family business. Meaning Rosemary and Tony could take their well deserved retirement in 2008 and Michelle’s partner Andy Wells and their beautiful dog Frankie joined the business. After 18 months of continued success and expansion of the business Michelle and Andy decided they again needed to move to a bigger property, and relocated to Units 2-3 Wren Park Business Centre in Shefford.

Expanding Family Business

The following year saw significant expansion for Rosetone. Michelle and Andy started growing the Sales side of Rosetone’s business, sourcing products from all new suppliers in Europe, buying an extensive range of new stock, a new van and lorry, and re-launching the Rosetone website. In 2012 Andy’s son Jordan Wells, and Michelle’s daughter Averil Goodley (Rosemary and Tony’s granddaughter) then joined the family business. Rosetone expanded further into Unit 1 on the business park, creating new offices, and opened up Units 2 and 3 to accommodate additional storage for stock.

In 2015 Rosetone was invited to Asia to explore the possibilty of selling Asian manufactured furniture. Apprehensive at first at the quality we would be purcchasing, however, we soon began to work with our choosen suppliers to design a new furniture range which was imported Raw and finished here in our Bedfordshire factories to guarantee our products remain at the highest standard possible. This ensured we could fufil every order for all budgets without damaging Rosetones well-known reputation on quality. 

In the last couple of years Rosetone has continually increased levels of stock, the number of staff and available space. We now have over 16,000 sqm consisting of 4 units on Wren Park Industrial Estate with over 20 full time staff.

Only company to hand-finish in the UK

hand finishing


Rosetone are the only company in the UK to buy in our chairs RAW and finish them here in the UK, using dedicated, specialised staff. Selling both Asian and European chairs we like to keep up to date with what our customers want and need, whilst making sure we provide them with the best possible price and a truly personal service.

From humble beginnings with just 100 chairs, Rosetone has grown progressively and now holds stock of over 12,000 chairs and 400 tables, together with a vast array of other event furniture. We also own three vehicles, with another on its way. We occupy five buildings on the business park and employ thirteen dedicated staff members. We even have new equipment for our respray and refurbishing department on its way early 2018. These really are exciting times.

Over 30 years of Rosetone

With our 30th-year anniversary back in January 2017, we are hugely proud of our progress. The fact that a large proportion of our work comes from customer referrals is also something of which we are very proud of, demonstrating that we are highly regarded and respected within the industry. We are a caring third generation family run business. For us, each client is not just a number and we always endeavour to provide that personal, friendly and caring touch each and every time.

Following the Brexit decision and the anticipated leave in 2019, we would like to assure all our UK, European and Global Customers that, here at Rosetone, it is very much “Business as usual”. We continue to work hand in hand with our close friends and colleagues at our European and Asian partner factories, as we have done for the past 32 years. We are all agreed that any future changes in trading process will remain invisible to our Customers to continue to offer our customers the highest levels of quality and service.